Rip Curl Planet
Rip Curl Planet
When Brian Singer and Doug “Claw” Warbrick founded Rip Curl in 1969, they had one clear vision: to be regarded as the Ultimate Surfing Company.
From the start, they understood that achieving this meant more than just making great products for the Search. It meant doing right by the people and places that shape who we are.
With that in mind, they established a set of core values to guide Rip Curl, placing Community and Environment at the heart. This led to the creation of Rip Curl Planet in 2008, an initiative dedicated to driving sustainability, engagement, and innovation.
Today, we lead a range of initiatives across product development to reduce waste, lower energy use, and prioritise preferred materials.
As a B Corp, we’re committed to fair and ethical business practices, reducing our impact, and doing better for both people and the planet. You can learn more about Rip Curl’s sustainability initiatives under Rip Curl Planet’s four key pillars.
Rip Curl Planet’s Four Key Pillars
COMMUNITY & ENVIRONMENT
PRODUCTS
PARTNERS & INITIATIVES
SOCIAL IMPACT
b-corp
Rip Curl became a Certified B Corp brand in early 2023, demonstrating its commitment to high social and environmental standards.
The certification aligns with its ongoing sustainability efforts, including responsible material sourcing, ethical labor practices, and reducing its environmental footprint.
certifications and memberships
Seamless
In 2023 Rip Curl joined Seamless as one of six foundation members to support the transformation of the textile industry in Australia. Seamless aims to create a circular clothing industry by 2030.
Fair Labor Association
Fair Labor Accreditation verifies that our company has systems in place to protect the workers who manufacture our products, based on the Fair Labor Association’s internationally recognised labor standards.
Our Partners Include:
Cascale
Sync your session, post your stats on socials.
Leather Working Group
This partnership helps us to assess the environmental compliance and performance capabilities of our tanneries and to promote sustainable environmental business practices within the leather industry
Open Supply Hub
Open Supply Hub is powering the transition to safe and sustainable supply chains with the world’s most complete, open and accessible map of global production.
International Accord
KMD Brands is a signatory to the International Accord which promotes workplace health and safety through independent safety inspections, training programs, and a complaints mechanism for factory workers located in Bangladesh.
Australian Packaging Covenant Organisation
We submit an annual report and action plan to APCO, which supports our packaging and waste reduction strategies.
Textile Exchange
Membership supports our materials strategy, and we participate in the Preferred Fiber & Benchmarking Program.
Science Based Targets Initiative (SBTi)
We set targets with the Science Based Targets initiative (SBTi) in 2023, which allowed us to set a clearly defined path to reduce emissions in line with the Paris Agreement goals.
Social Leader Convergence Program
We are a signatory to this multi-stakeholder initiative that facilitates the sharing of comparable, verified data about supply chain working conditions. This partnership helps us to reduce factory audit duplication and redirect resources to improvement actions.
Worldly
We use the Higg Index, hosted by Worldly, which is the most widely used measure of environmental and social impact globally for apparel, footwear and textiles.
