
We’re committed to creating high-quality surf products while reducing our impact on people and planet by taking a holistic approach to the product lifecycle, from materials and production to packaging and end-of-life solutions.
Our goal is for 100% of our apparel and accessories to contain preferred materials by 2030. In FY24, 66% of these products included preferred fibres, up from 54% in FY23 and 30% in FY22.
We’re focused on increasing efficiency across our supply chain, using fewer resources and reducing waste. We're expanding repair services for key products like wetsuits and watches, and are moving toward greater product circularity with initiatives that support repair, recycling, and reuse to help reduce our impact on landfill.