They sold out, cheaper materials
"It kills me, this zip hoodies has been my goto for years, I buy them again and again. Even though this year was the same as the last time I bought it I needed a fresh one after so much use. The textiles, materials of this copy is sub par to an extreme. What I loved about this hoodie was the quality of the fabric. It was thick and visible you could see the quality. It seems they replaced that with something else, presumable alot cheaper. Now it’s thiner, less soft, less premium looking. I am left upset and bewildered that I now have to go find another brand."