Fresh threads, funky badges and a fabulously retro take on your new favourite denim… all in the name of charity.
Over Easter at the Rip Curl Pro Bells Beach, you might have noticed a few of your favourite surfers getting around with some fresh new denim jackets, personalised to a tee. Tyler Wright with her name badged on the back, Rosy Hodge with some Hells Angels sparkle and Matt Wilkinson with a seriously cool take on Hells Bells.
These jackets were custom made by our in-house designers just for our team riders, along with a one-off collection of hand-designed jackets. The art was based around the history of Bells Beach, and 100 per cent of proceeds were given to a chosen charity.
Rosy, Nikki and Tyler all chose a charity for the proceeds from their jackets to go to, and the other jacket proceeds were given to a charity chosen by the designers themselves.
The chosen charities were… Surfer’s Healing, The King’s Children Home, Disabled Surfer’s Association, Take 3 For The Sea, Sustainable Surf Organisation, Sea Shepherd and Surf Aid.